Marshawn Lynch, Greats, Chronicled, and Identiv Team Up to Build a "Sneaker of the Future"; Introducing The BEAST MODE™ 2.0 Royale Chukka
Los Angeles, CA (November, 25, 2015) - All-Pro NFL star running back Marshawn Lynch and Brooklyn born sneaker company Greats have once again collaborated on the latest Beast Mode™ "Royale Chukka." To take this partnership one step further, technology companies Chronicled, Inc. and Identiv Labs have developed an innovative technology that represents the future of sneaker culture and consumer engagement.
The Beast Mode™ sneaker is dressed in a smooth Italian nubuck upper and lined with Italian black calf leather stitched with Greats’ signature bar tacks in gold thread. Signature Beast Mode™ "B" branding on the tongue is cut from the leather revealing a metallic gold patent leather underneath, merging the colors of Black & Gold. Gold aglets complement sturdy waxed cotton laces. All of these details sit upon a stylish black Margom sole. On the lateral of the shoe is a subtle gold stamped BEAST MODE logo.
The sneaker will be made available on Black Friday, and is equipped with a smart tag that can be scanned with an iPhone or Android device to display the limited edition number and unforgeable digital profile assigned to each pair. Consumers can interact with exclusive content featuring or produced by Marshawn and Greats. A customer who receives a pair of Beast Mode™ 2.0 Royale Chukkas can claim the pair into their digital collection on the Chronicled App, as well as interact with others who acquire the sneaker.
"Our technology presents a unique value proposition a customer base, that demands authenticity for collectible sneakers," said Ryan Orr, Chronicled CEO. "For the first time ever, collectors experience a new way to interact with the sneakers that they love from their mobile device. In the future, we believe that our innovative use of mobile, encrypted microchip, and blockchain technologies will lead to a whole new class of provably authentic and interactive products—i.e. smart toys, smart shoes, smart handbags, smart jackets."
The core technology contained in the Beast Mode™ sneakers represents two noteworthy technology breakthroughs. First, the smart tag includes an encrypted dual NFC-BLE chipset, developed by Identiv Labs, utilizing near field communication (NFC), low-energy Bluetooth (BLE), and digital certificates. "The future of consumer interaction is here and Identiv is excited to be a part of it,” said Phil Montgomery, Identiv CPO. “Identiv is working with Chronicled to develop smaller, flexible versions of these chips that can be affixed to sneakers, handbags, paintings, or pieces of furniture."
Second, each chip is written to an open registry created on the Ethereum blockchain, which is a distributed ledger building on the core technology behind Bitcoin. The blockchain registration functions as a digital deed of title for the Beast Mode™ sneaker that cannot be forged, but can be transferred in the event of a sale or trade, proving authenticity and provenance of the sneakers into the secondary market.
About BEAST MODE™
Beast Mode™ is the lifestyle and apparel brand of NFL star running back, Marshawn Lynch. Beast Mode™ includes head to toe performance and streetwear inspired clothing, underwear (through a partnership with PSD), headwear (through a partnership with New Era), and more. Growing up in Oakland, Ca, Marshawn was a four-sport high school star excelling in football, basketball, track and wrestling. His talent led him to the University of California where he became the school's second all-time career rusher. The NFL took notice and the Buffalo Bills drafted Lynch in the first round of the 2007 NFL Draft. In the 2013 season, Lynch was a large factor in bringing the Seattle Seahawks to their first Super Bowl victory. More recently, Lynch and the Seahawks agreed to a 2-year contract extension, effective this season. For more information, please visit beastmodeonline.com
Chronicled, Inc. is a technology company based in San Francisco, founded in September of 2014. The Company is developing a platform that ensures 100% authenticity of consumer products. Products are tagged, registered, verified, and traded via a mobile app. The Chronicled platform incorporates Smart Labels, an open registry, and a mobile app to document and guarantee product authenticity, ownership, and provenance. Chronicled will begin rolling out its consumer product in selected U.S. cities in fall of 2015. For more information, visit chronicled.com
Greats is the first men’s sneaker brand to be "Born in Brooklyn."" Greats is passionate about building the best footwear in the game at the best price. As Charles Eames liked to say about his designs, “the best, for the most, for the least” and we think that’s right. For more information, visit greats.com.
Identiv is a global security technology company that establishes identity in the connected world, including premises, information, and everyday items. CIOs, CSOs and product departments rely upon Identiv’s trusted identity solutions to reduce risk, achieve compliance and protect brand identity. Identiv’s trust solutions are implemented using standards-driven products and technology, such as digital certificates, trusted authentication, mobility and cloud services. For more information, visit identiv.com
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